Yasemin Arıkan Doğu Designer

I am a fashion designer and consultant with 17 years of experience across womenswear, trend research, creative direction, and collection development. Throughout my career, I have worked as Head Designer for leading brands such as Beymen and Vakko, managing design teams and guiding end-to-end product creation from concept to final execution.

 

My expertise spans from woven, knit, jersey, denim and tricot categories to technical drawing; print development; color strategy; market positioning; and building brand appropriate concepts and collections.

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I combine analytical trend insights with a strong creative vision, helping brands elevate their identity, refine their product language, and create collections that are both commercially strong and aesthetically modern.

 

Today, I work independently as a fashion consultant, supporting designers, startups and established brands in developing clear concepts, smart design strategies and distinctive collections that align with their goals — from idea to production ready clarity.

 

My approach is collaborative, research-driven and tailored to each client, ensuring every project becomes a confident expression of the brand’s DNA.